ADIDAS ORIGINALS
  • Interview: Photographer Charlotte Rutherford
  • Posted 46 months ago by Jack Lowe · Art & Design · 11826 Views
  • It’s refreshing to find a photographer like Charlotte Rutherford who, through a genuine passion and excitement for the medium, has organically developed a recognisable and highly personal style. It’s this ability to effortlessly put her mark on photographs, even studio shots, that prompted us ask her to shoot each of our London Originals in her own unique way. We spoke to her about how she managed to develop this unique style and what she loves about photography.

    Hey Charlotte, could you start by telling us a little bit more about yourself and where you're from?

    Hey, I'm Charlie or Charlotte, I love dancing, I have a 10 year old brother, and up until now I've been living in Norfolk. I live in London now!

    How did you get into photography?

    I was trying to take hot selfies for MySpace, MSN, and band forums. After that I just kept doing it and began taking pictures of other people as well. [Laughs]

    [Laughs] Well you’ve managed to develop a really recognisable style. Did that just happen organically or were you inspired by other photographers’ work?

    Well thanks! Hmm, my photos were really horrific and confused for ages, but then I saw a book by David LaChappelle and suddenly I was like "Wait a minute, you can do literally anything you want!" Since then I've just been trying to work out what I want to shoot and trying to shoot it as much as possible. [Laughs]

    Which other photographers or artists do you really admire?

    I love Guy Bourdin so much. I also love Pierre et Gilles and basically anyone else whose pictures are silly and funny.

    Has London's culture influenced your work at all now you've moved here?

    I think it makes me more motivated and want to work more. It's a lot faster than other places but in an enjoyable way. It's like the rapids at Centre Parks. [Laughs]

    Do you prefer shooting in a studio or on location?

    I really don't mind either. Location if it's a cool place, but I'd rather shoot studio unless the location is LA or something. I don't really like the traditional English landscape very much.

    You still shoot a lot of work on film. What would you say are the benefits?

    Well, it's just a different look. It's nice and flattering on skin. It also means that no one can see the photos while you are shooting. It allows me to concentrate way more.

    During one of the shoots for the newspaper you mentioned you wanted to do more video work. Is this how you see your career progressing in the future?

    Yeah I think so. I definitely want to try and make it at least 50% video and 50% photography. I just want to make music videos and shoot funny little skits. I think videos can have way more of an impact on people.

    Do you approach video and photography in the same way?

    I have to plan video a lot more beforehand. A director also gets a bit more control than a photographer, but I guess it depends on who or what you're shooting!

    And, finally, what sort of person do you enjoy photographing the most?

    I just love photographing people who really want to have their photo taken. I like it when they laugh at my jokes, loosen up a bit, and are a bit silly.

    Over the next few weeks we'll be unveiling an exciting selection of neighbourhood Originals through interviews, exclusive playlists and unique artworks right here on the Neighbourhood London hub adidasoriginals.huhmagazine.co.uk. Join in the conversation using #OriginalsLondon.

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