• Interview: Real Gold Founder Deano Jo Speaks About His Future Plans
  • Posted 45 months ago by Jack Lowe · culture · 10633 Views
  • At the age of just 28, Real Gold founder Deano Jo has already opened up a hugely successful club in Dalston and an eatery on Mare Street which critic Giles Coren named "London's coolest new restaurant". With lots of big and exciting plans on the horizon, we sat down with Deano to find out where Real Gold is headed next.

    Hi Deano, so I hear you’re currently in the process of opening a new bar, how's that going?

    Good. We have Bleach doing a temporary bar in there until October so we can finalise the name, the menu, the staff. It gives us a bit of time and also a chance to see how the space works, which is really rare. You can plan and plan how you want people to act within a room, but ultimately you just have to see how it feels in practice.

    You mentioned last time we spoke that you're going for a "grown up Alibi" vibe. What sort of decor and drinks do you have in mind?

    I suppose what I mean by that is that the ethos of The Alibi will still be there, even without the DJs and gross toilets. I think similarly to everything I've been involved in before, it will look how it looks on the day! But I certainly have a vision in my head of somewhere warm and wooden. Drinks will be interesting but definitely still fun. Oh, and there will be food! And you wouldn't want to eat at The Alibi.

    Oh nice! What sort of stuff?

    Not sure. One of the team is vegan!

    There's loads of new shops and cafes popping up on that Haggerston strip - are you excited to be in the area?

    Always loved that strip. Our good friends WAH were there. Obsessed with the market there on weekends called Kingsland Waste Market. I used to go to Uncle Sam's before it became The Haggerston, which is such a great pub. I ran a gallery down the road there called Eternal Youth last year. Very fond of the strip.

    It all sounds very exciting! I haven't had a chance to check out the Bleach bar yet, how's that going? They went for a futuristic Blade Runner-esque look right?

    I think their designer said it was a Japanese karaoke bar from the future as imagined in the past… and it sort of is!

    It's cool to see people doing things like that and experimenting a bit more, rather than going with the tried and tested vintage/rustic cocktail bar aesthetic.

    Absolutely. They should all get a reclaimed punch in the face.

    Did it get a good reaction?

    It's been open 2 weeks and all good so far. I think people have found it refreshing that the drink menu doesn't take itself too seriously, nor the playlist.

    Yeah, a lot of places are taking their food and drink so seriously, which is fine, but sometimes it feels like there's no fun there.

    If there was anything that tied Real Gold’s stuff together it's that, pretty much. Know your onions but don't be afraid to be stupid. The Alibi is crappy and soaked in Jager but if you look properly, it's really well laid out, we have an amazing Void Acoustics sound system. We really do use the best products at Rita's, but always keeping in mind what we'd want to eat after a few drinks.

    Moving away from the short-term future, where do you imagine things with Real Gold will be in 10 years time?

    I’m not really thinking that far ahead to be honest. I'm about to launch something with Ben Freeman from Ditto Press which we want to have a really bright future in a few different cities. Not allowed to talk about that though as he'll kill me. All I can say for certain is that I'll still be in London. For sure.

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  • 27.08.14

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